The Parisian fashion house Chanel has chosen the Lake Garda as the location for its new advertisement dedicated to the iconic fragrance Chanel N°5, alongside the high jewelry Collection N°5. The filming took place in the upper part of Lake Garda in Brescia, where necklaces, rings, and transformable earrings made of white gold and diamonds took center stage in a stunning setting. Although the images provide few details about the location, local residents immediately recognized the unique landscape.
Andrea Maggioni, vice president of Visit Brescia, emphasized the promotional importance of the initiative, highlighting the global reach of the brand and the connection between the fragrance and the natural beauty of the lake. According to Maggioni, this event represents a significant opportunity to enhance the region, showcasing the wonders of Lake Garda to the world through an iconic product that has marked pop culture over the years.
