The new Chanel advertisement, titled “Collection No. 5”, was filmed in the stunning waters of Lake Garda, showcasing the blend of high jewelry and the natural beauty of the area. The shoot took place between Gargnano and Campione, where two children dive off a dock while a speedboat glides through the crystal-clear waters, creating an atmosphere that reflects the savoir-faire of the Maison.
Andrea Maggioni, Vice President of Visit Brescia, expressed enthusiasm for Chanel’s decision to set the advertisement on Lake Garda, emphasizing the importance of this global visibility for promoting the region. “Chanel will now be inextricably linked to our Garda,” Maggioni stated, highlighting how these images will present a unique opportunity to showcase the beauty and history of the lake on an international level.
