Michil Costa, a renowned hotelier from South Tyrol, will be a guest in Sirmione on October 31, 2025, at 8:45 PM at the Municipal Library to present his book “FuTurismo.” In this work, Costa makes a heartfelt appeal against tourist monoculture and the phenomenon of “porno-alpine tourism,” denouncing how excessive entertainment and standardization are transforming regions into soulless backdrops. The event will also feature a dialogue with journalist Marina Brognoli, addressing crucial topics related to sustainable tourism and the need to rediscover a form of authentic hospitality. In his book, Costa proposes an alternative grounded in values of sustainability and the common good, urging a rethinking of the travel experience to deeply engage people. His reflections target both industry operators and conscious travelers, emphasizing the importance of preserving the environment and landscape as essential heritage. The meeting promises to stimulate a lively conversation about the direction tourism should take in the future and the responsibility each of us must assume in promoting genuine hospitality. Italian Version
Sirmione and sustainable tourism: the appeal of Michil Costa
