US Tariffs and Mechanical Bulls: the Challenge of Manerba del Garda
The company M.Art Technology, located in Manerba del Garda, is a leader in the production of mechanical bulls for rodeos, marketed under the brand Show Games. These mechanical attractions, recognized for their Italian craftsmanship, are particularly appreciated in the U.S. market. However, the company now faces the threat of new U.S. tariffs that could undermine the competitiveness of its products. Owner Erika Tessarolo has pointed out that a 15% tariff could make her machines unaffordable for American customers, jeopardizing not only the future of her company but the entire sector.
Despite the challenges already faced, such as the closure of the Russian market, M.Art Technology has managed to explore new opportunities in Arab markets. Tessarolo has also represented Confartigianato Costruttori di Attrazioni, emphasizing the lack of support and funding for a sector deemed essential yet overlooked. If the tariffs were to come into effect, many companies could be forced to close without the necessary assistance to tackle this new economic challenge.
