Startup hospitality in Riva del Garda: contest for HoReCa innovation

A new contest dedicated to HoReCa innovation has been launched in Riva del Garda, titled “Startup for Hospitality.” This initiative, promoted by the Hospitality Fair and WMF – We Make Future, aims to support startups in the hospitality and restaurant sectors with innovative projects. The call for submissions is open until January 11, 2026, inviting emerging entities to present solutions that can transform operations and enhance customer experiences in the industry. The finalist startups will have the opportunity to showcase their ideas on February 2, 2026, during the opening day of the 50th edition of Hospitality at the Exhibition Center. The contest, organized in collaboration with Trentino Sviluppo, focuses on innovative technologies applicable to hotels, restaurants, and bars. Projects can range from home automation to reservation management, as well as solutions for food & beverage tech. The winning startup will gain access to WMF – We Make Future in June 2026, representing a significant opportunity to bring forth ideas capable of positively influencing the future of hospitality. Italian Version