Lugana DOC Consortia Attends ProWein Dusseldorf International Wine Fair

Even the Consorzio Tutela Lugana DOC will be present at the upcoming edition of ProWein in Dusseldorf, scheduled from the 21st to the 23rd. An international wine and spirits trade fair considered one of the most interesting and significant in the world, and certainly the leading fair in Germany for wines with a professional-to-professional audience.

Participation of the Lugana DOC Consortium

For the Lugana DOC Consortium, this is one of the main foreign events that characterizes the promotional strategy planned for 1999. Francesco Ghiraldi, the President of the Consortium, wanted Lugana DOC to be present at the most important trade fairs worldwide, confirming its participation not only at the German ProWein but also at the Bordeaux International Fair and later at the Chinese event China-Wein at the end of the year.

Naturally, Lugana, through the Consortium and the producers themselves, will not miss the opportunity to engage with the public at the leading national sector exhibitions, starting with the upcoming Vinitaly, April 9-12, in Verona.

Düsseldorf Fair Profile

In Dusseldorf, out of the approximately 1,500 exhibitors, 50% will be foreign, coming from all over the world, showcasing products ranging from classic wines to trendy options, including the finest wines as well as well-established and more exotic choices.

An international panorama of undeniable interest, capable of highlighting a complete range of international productions.

Significance of the Event

A compelling testament to the validity of this trade fair — affirm the German organizers themselves — is the attendance of qualified visitors, which at ProWein in 1998 totaled 11,000, including 1,300 from abroad.