Garda Brescia Pro Loco in Gardone Riviera Launches Territorial Coordination, Relaunches Città del Benaco

A joint meeting of Pro Loco Garda Bresiano, held in Gardone Riviera in recent days, focused on strengthening the Pro Loco network and launching territorial coordination. Attendees included the presidents of Salò (Gianluca Banalotti), San Felice del Benaco (Stefania Turra), Gardone Riviera (Graziella Belli), Toscolano Maderno (Giulio Foresti), and Gargnano (Paolo). They agreed to establish a permanent coordination table and to relaunch the concept of the “Città del Benaco” as an identity asset for unified promotion of the area.

The gathering also reviewed territorial data: 26,575 residents across the five towns (Gargnano 2,615; Gardone Riviera 2,568; San Felice del Benaco 3,268; Salò 10,292; Toscolano Maderno 7,642); a network of 397 businesses; and about 2.5 million euros in bed tax revenue. Plans discussed include coordinating the events calendar to avoid overlaps, standardizing fundraising approaches, and strengthening collaboration with Visit Brescia and with Confesercenti and Confcommercio. The group also envisaged training sessions and a tourism and commerce conference, and sought to build an institutional, participatory path to turn these initiatives into concrete actions.
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