Brescia Tourism Boosts Visitor Flows With Garda Lombardia Consortium’s IODAH Platform
The Consorzio Garda Lombardia has adopted IODAH, a data-intelligence platform developed by Digital Infinity, to gain deeper insights into visitors and anticipate tourist flows, unveiled to members at Palazzo Minerva in Manerba.
The platform aggregates millions of data points from hotels, accommodations, attractions, dining, and online reputation, enabling monitoring of seasonality, sentiment analysis of reviews, analysis of average stay, and cross-locality performance comparisons. Dashboards and reports are accessible to municipalities, operators, and stakeholders. Stefania Lorenzoni presented the solution, noting that 75 associates—including 26 municipalities and dozens of private operators—will benefit from predictive-readiness tools within the consortium’s strategy to strengthen the Brescia Riviera’s competitiveness.
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