Shoefitr.io Wins 10th Startup Competition in Riva del Garda

Shoefitr.io has won the 10th Startup Competition at Innovation Village Retail, held in the Expo Riva Schuh e Gardabags area in Riva del Garda. The winning solution helps online shoe shoppers choose the right size without trying the shoes on physically. The jury, led by Alberto Mattiello, selected Shoefitr.io among nine international finalists, also using an Investor Simulation to assess the proposals, citing its “Fit Intelligence” approach to reduce returns.

Shoefitr’s system combines two levels of fitting data: a foot scan via a mobile web app and a scan of the finished shoe in the factory, cross-referencing foot geometry with real shoe measurements to improve size prediction. Over five years and 10 editions, the program—organized by Riva del Garda Fierecongressi with Retail Hub—has involved 85 startups from 19 countries. The next Expo Riva Schuh e Gardabags is scheduled in Riva del Garda for 16–19 January 2027.
Italian Version