Hellas Verona and Federalberghi Garda Veneto Launch New Partnership Linking Sport and Tourism

Hellas Verona FC and Federalberghi Garda Veneto have launched a new partnership for the 2026/27 season, presented in Verona, to link sport, hospitality and local promotion. The agreement will allow member accommodation facilities to offer guests experiences tied to Hellas Verona matches, with the goal of supporting tourism demand in the off-peak season around Lake Garda and Verona.

The collaboration is structured around three areas: corporate ticketing, hospitality packages under the “Hellas Garden” experience, and merchandising. Through corporate ticketing, partner hotels can access season-long corporate passes and transfer them game by game to their guests. Hospitality options include subscription or single-match formulas with services before, during and after the game, such as pre- and post-match buffets, a bar service in the interval, and—on selected occasions—Meet & Greet moments with the players. Merchandising support includes Welcome Kits and official Hellas Verona products that partners can sell directly to guests.

Club executive president Italo Zanzi said the deal strengthens Hellas Verona’s role as a connection point between sport, the community, tourism and local businesses, aiming to turn football into a broader experience to discover Verona and the lake. Federalberghi Garda Veneto director Mattia Boschelli described the initiative as a natural match between tourism and sport, highlighting how events can drive travel motivations, increase stays and create new opportunities for the area, including reach to international audiences and markets.
Italian Version