The first edition of Tener-a-Mente Equinozio ended at the Vittoriale in Gardone Riviera with ten sold-out evenings dedicated to Biagio Antonacci. From 4 to 16 September, the Anfiteatro hosted the Italian artist’s residency, drawing audiences from 101 Italian provinces and 41 countries, reinforcing the festival’s role as a driver of music tourism on Lake Garda.
Audience origin data show the festival’s reach beyond traditional Lake Garda tourist routes. From the province of Brescia came 30% of the Italian audience, while around half of Italian attendees arrived from regions other than Lombardy. International visitors included people from Romania, Poland and Lithuania, ranked fourth, seventh and eleventh respectively among countries represented, in areas where Antonacci is said to have a particularly strong following.
During the two-week residency, Antonacci spent time around Salò beyond the concerts, visiting local venues, bars, shops and markets, and promoting the area via his social channels, reaching millions of views. Festival representatives Viola and Rita Costa said that the audience for the ten shows stayed from San Felice del Benaco to Gargnano, with press coverage and millions of social shares further extending the event’s impact across the entire Brescia shoreline. Tener-a-Mente Equinozio will return next year alongside the traditional Tener-a-Mente Solstizio international festival, which in June and July reached its 15th edition.
Italian Version
