The Lombardy Region has officially announced the dates for the summer sales 2025, which will begin on Saturday, July 5, and end on Tuesday, September 2. This decision, established by the DGR of December 14, 2011, no. IX/2667, stipulates that the summer sales always start on the first Saturday of July. It is important to note that starting Thursday, June 5, promotional sales will no longer be permitted in preparation for the sales.
To ensure accurate information for consumers during the discount shopping period, retailers are required to display the original price and the percentage of the discount next to the sale items. Additionally, it is mandatory to provide truthful information regarding the discounts offered and to separate sale items from those sold at full price. In the event of defects, consumers can request a replacement or a refund by presenting their purchase receipt.
