In Salò, on September 15th, the **Mountain Community of the Alto Garda Bresciano** presented two significant projects aimed at revitalizing the economy and identity of the area. The conference, held in the Sala dei Provveditori at the Palazzo della Magnifica Patria, featured the participation of **Senator Daniela Santanchè**, Minister of Tourism, highlighting the Government’s interest in local development policies in the **Lake Garda** region.
### A New Portal for Territorial Marketing
The first initiative presented concerns the development of a **web portal dedicated to the territory**. This new digital tool is designed to serve as an intermediary reference point between major tourist platforms, such as Garda Lombardia and Garda Unico, and the websites of individual local administrations. The goal is to enhance the **territorial marketing** of Alto Garda Bresciano by promoting the traditions, typical products, and geographical features that distinguish the area. The creation of the portal is the result of collaboration among the nine municipalities within the Mountain Community, emphasizing a spirit of subsidiarity and teamwork.
### The “Cheese Road of Alto Garda Bresciano”
The second major project is the **“Cheese Road of Alto Garda Bresciano.”** This initiative aims to create a digital showcase for local dairy producers, providing a platform for the promotion of their products. The program, which may eventually expand to encompass the entire Garda region, seeks to increase awareness and consumption of artisanal cheeses among both Italian and international consumers. The project intends to foster synergy between institutions and small businesses in the agri-food sector, acting as a catalyst for a local economy already driven by tourism.
### Statements from the President
Franceschino Risatti, President of the Mountain Community, emphasized the importance of these initiatives, describing them as a **“concrete step towards an integrated and modern enhancement of our territory.”** Risatti expressed great satisfaction with the presence of Minister Santanchè and reiterated the fundamental role of teamwork among local administrations. “With the new portal, we tell our story; with the Cheese Road, we support our traditional dairy businesses,” stated the President, highlighting the ambition with which the organization looks to the future.
Italian Version
