After the success of the first edition, the second edition of Blu is ready. Blu is a magazine that tells stories, places, and characters of Trentino’s Garda Lake and the tourism sector. The editorial project, written in three languages (Italian, German, and English), was presented by the Apt Garda Dolomiti to inspire guests during their stay in the area.
Blu has a print run of 30,000 copies and is intended for Apt’s premium partners and information points. The magazine offers content dedicated to sports, nature, tradition, and taste, with the aim of showcasing all the facets of the territory to guests.
Thanks to a diverse team of contributors, Blu blends storytelling with informative content. This allows for the telling of stories about businesses and organizations in the destination that operate with great professionalism and at a high level.
Sustainability is also a central theme in this edition of Blu. The magazine embraces a respectful approach towards the territory, considering it a value to be shared among residents and guests. Sustainability is defined as a “culture of limits,” within which there is ample space to (re)discover the surrounding places with a more attentive gaze and a gentler pace.
Blu is only available in print and consists of 100 pages printed on FSC-certified recycled paper supplied by the company Fedrigoni in Arco. The magazine is recognizable thanks to a personalized embossing on the cover.
With this second edition, Blu confirms itself as a valuable tool for getting to know and fully experience the territory of Trentino’s Garda Lake, the Ledro Valley, Comano, the Lakes Valley, and, starting this year, the Gresta Valley.
