A delegation from Visit Brescia is currently in Dubai to participate in the Arabian Travel Market (ATM), an internationally significant event taking place at the World Trade Centre. The fair serves as an important showcase for the global tourism sector, and this year it focuses on the theme of . Vice President Andrea Maggioni and CEO Graziano Pennacchio, along with other team members, are promoting the province of Brescia, which has seen a remarkable 350% growth in Arab tourism from 2021 to 2023, with over 27,000 visitors.
The market for tourists from the Middle East is showing significant growth, particularly in spending from visitors from the United Arab Emirates, Saudi Arabia, Iran, and Kuwait. During the ATM, the delegation had the opportunity to meet with international buyers and representatives from ENIT and the Lombardy Region to discuss future strategies in the tourism sector. Participation in this event underscores Visit Brescia’s commitment to keeping pace with emerging trends and adapting to the needs of new tourist flows.
