Brescia Novello Wine Promotion & Research Highlights 2001 Harvest
Today sees the start of the promotional tour of Brescia’s Novello wines from Desenzano, organized by the Provveditoria dei Novelli Bresciani, to present the first product of the 2001 campaign, which will hit the market on Tuesday, November 6.
This afternoon, there will be a free tasting in Piazza Malvezzi between 5 PM and 7 PM; tomorrow, Brescia producers will be at Iseo, offering their novellos in Piazza Garibaldi between 3 PM and 5 PM.
Associated Events and Seasonal Festivities
Following the Milanese event on Tuesday the 13th, starting Friday the 16th, the novello will take center stage at a new event taking place over two weekends at Polpenazze, at the sports center.
In collaboration with the Municipality, the Fiera Committee, and the Unione Sportiva, the «First Showcase of Brescia Novello» has been organized, a side event of the Fiera di maggio. It will feature tastings of novellos from all Brescia DOC areas in combination with gastronomic specialties from the lake and Valtenesi regions.
The event runs from November 16 to 18 and from November 23 to 25. Finally, on Sunday, November 18, in Carpenedolo, tastings will take place in Piazza Martiri starting at 3 PM.
2001 Harvest Results and Characteristics of Brescia’s Novello Wines
Following a harvest that generated high expectations for a five-star vintage among all producers and industry experts in our province, Brescia’s Novello has entered the market with an exceptionally high-quality profile.
The reduction in production volume (around 162,000 bottles) additionally confirms the qualities of the harvest, which saw many producers redirect their red grapes toward higher-value productions.
There is also the trusted mark of the Provveditoria, established in 1989 to promote the product. Today, it includes about twenty wineries from all Brescia’s production areas, representing approximately 70% of the Novello produced in Brescia.
«Our mark signifies our commitment to offering consumers something extra —» explained Claudio Franzoni, president of the Provveditoria. «Our producers have set a particularly strict standard, which requires at least 60% of the processing to be performed using the carbonic maceration technique and mandates manual grape harvests.»
In Brescia, Novello production is tailored to demand, meaning wineries mostly work on a reservation basis. This success story, within the national context, has seen production volumes surpass 18 million bottles this year, a 7% increase over 2000.
