Desenzano Youth Creates Virtual Winery in Two-Year Business Research
“A research project that allowed young people to experience creating a typical company from the Lower Garda area, focusing on viticulture, as well as an historical analysis of the 20th century.” It is Concetta Grosso, teacher at the technical commercial institute «Bazoli» in Desenzano, who summarizes the study – a research lasting two years, developed by students of the 4th and 5th class D, now compiled by the Commissione pari opportunità chaired by Maria Ida Germontani. The initiative was presented at Palazzo Bagatta in the presence of Mayor Cino Anelli, Deputy Emanuele Giustacchini, Councillor Orlando Farinelli, Maria Luisa Monesi (who collaborated on the initiative), Massimo Ghidelli (Director of the Camera di Commercio di Brescia), and Laura Robotti, the latter in her role as a representative of the Commissione pari opportunità.
The presentation and the investigation
The students’ work, therefore, consisted of representing a virtual wine company, named «CinCin», following its life through all its stages. A market research investigation identifying the products, in this case wine, starting with contacts with the municipal technical office, then with an accounting firm, and continuing with a visit to two wineries in Desenzano and Moniga: a project, as mentioned, that lasted a full two years, carried out in extracurricular hours.
“This is a project area,” explained Concetta Grosso, “that provides young people the opportunity to unleash their creativity. They organized into work groups, and we also translated the work into English and German, to the point that we even went to Austria, thanks to the intervention of the Austrian consul in Italy.”
Women’s conditions and the presence of women
Meanwhile, the Commissione Pari opportunità of Desenzano announced the start of its own research on the condition of women in the municipality, aiming to provide a detailed and updated analysis of the current situation and thus enable an accurate assessment of women’s involvement in the workforce.
As explained by Laura Robotti, the study constitutes a valuable database, a starting point for planning training, development, and qualification projects for women’s work and entrepreneurship. Women’s presence in agriculture is quite significant. In viticulture companies, wines are often named after women (Ambra, Eleonora, Ghisella) to highlight their creativity, style, and imagination.
Furthermore, the presentation brochure states that women “study the development plans and marketing strategies, image, and consider conversion to organic farming.” Moreover, as Maria Luisa Monesi recalled, “the woman of the lake has always been accustomed to complex family management: dividing her time between household chores, strenuous agricultural work, and seasonal employment at tourist facilities.”
