Ferrari Trento has launched its Winter Edition in collaboration with Toiletpaper, presenting a series of three boxes adorned with the most iconic graphics from the renowned creative studio founded by Maurizio Cattelan and Pierpaolo Ferrari. This edition, dedicated to Ferrari Brut, stands out for its vibrant colors and surreal shapes, featuring images of lipsticks, roses, and snakes. The initiative represents a fusion of tradition and innovation, aiming to become a sought-after gift for Christmas 2024.
Available from early November in major retail chains and online, the Winter Edition seeks to celebrate Italian creativity through the characteristic irony of Toiletpaper. Matteo Lunelli, President of Ferrari Trento, emphasized the importance of looking to the future while keeping the brand’s century-long history alive. Pierpaolo Ferrari also highlighted how these graphics perfectly express the company’s values, combining excellence and modernity in a fresh and original way.
