The Lombardy Regional Council has approved an increase of €63,205 for the “Every Day in Lombardy” grant, aimed at funding tourism events and initiatives. This increase was deemed necessary due to the high demand received, allowing for the fulfillment of all requests submitted for the 2024 application window. With a total budget of €1,563,205, the grant has already supported 167 projects ranging from sports events to cultural manifestations, generating investments in the region of over €2.8 million.
The grant is open to local authorities, chambers of commerce, Pro Loco associations, and private entities engaged in tourism promotion in Lombardy. Fundable projects must aim to enhance the attractiveness of Lombard destinations both in Italy and abroad and can receive funding of up to 70% of the total investment, with a maximum of €10,000 for projects that have minimum expenses of €5,000.