On Saturday, January 11, 2025, the presentation of the O.T.G. (Observatory for Tourism on Lake Garda) survey for the 2024 tourist season will take place, a crucial event for analyzing trends and challenges in the local tourism sector. This survey is the result of an important collaboration between the Università Cattolica del Sacro Cuore and the Comunità del Garda, initiated in 2022 with the aim of assessing the impact of tourism on the Lake Garda area.
The 2024 tourist season has highlighted significant results in terms of arrivals and overnight stays, within a constantly evolving context that requires in-depth reflection on how tourism is offered. The sample survey conducted in 2023 provided valuable data on tourist demand, while the new research aims to understand how local municipalities are addressing emerging challenges related to sustainable tourism.
Research Objectives
The project aims to examine the role of public administrations in managing tourism development, highlighting both the opportunities and challenges generated by the increase in tourist numbers. Municipalities play a fundamental role as they are directly involved in managing the impacts of tourism and can act as catalysts for a more sustainable approach.
The research has been structured through a questionnaire designed to gather information on changes in the tourism landscape, the relationship between visitors and the local population, and the policies adopted to promote sustainability.
Importance of Sustainability
Attention to sustainable tourism has become central to the strategies of the municipalities in the area. It is essential to create favorable conditions for tourism operators, while also considering the needs of local communities and environmental protection. Enhancing the cultural dimension is one of the key aspects to focus on to ensure balanced and responsible development.
The O.T.G. survey will not only provide a detailed overview of the current tourism situation but will also offer useful insights to guide future local policies in order to effectively address contemporary challenges.
Conclusions
In anticipation of the official presentation of the O.T.G. survey, the data collected represents a valuable resource for all stakeholders involved in the tourism sector of Lake Garda. Analyzing the results will allow for the development of more effective and informed strategies in managing future tourism dynamics, thus contributing to the harmonious and sustainable development of the Comunità del Garda.
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