Garda Lake Boosted by Media Campaigns Ahead of Easter Holidays

Lake Garda Promotion

The Mitteleuropa sponsors the great lake through TV, radio, newspapers, and guidebooks. Up there, someone loves us. The mass media are competing to promote Garda for the Easter holidays, which are known to be the springtime testing ground for tourism and the engine for summer stays.

Television channels broadcast travel programs “to the Land where lemons bloom,” featuring dynamic shots of images of the lakeside capitals and notes on typical cuisine and good eating. As a result of this promotional «feeling», hoteliers, operators, and agencies report large arrivals and bookings.

The Easter egg promises the exciting surprise of hordes of arrivals. Easter 2001, with treasures in our mouths: from Manerba to Salò, from Maderno to Limone, from Riva to Bardolino and Sirmione, guests have arrived or are about to arrive in droves for the traditional spring stay, often an opportunity to set long vacations.

Meanwhile, the campaign «A piece of Italy almost without noise», disseminated by Enit in Munich, continues to generate great attention.