Garda Unico Projects Nearly 28 Million Tourist Visits in Lake Region for 2025

Tourist arrivals in the Garda region are projected to reach nearly 28 million in 2025, according to provisional data from the interregional system analyzed by Garda Unico. The Veneto area alone reports over 6.3 million overnight stays, primarily from German visitors. All territories show growth, with Trentino expanding, Veneto remaining stable, and Lombardy stabilizing after a peak in 2024.

The data highlights increased markets from the UK, Poland, Israel, and the US. Garda Unico emphasizes the importance of territorial integration, seasonality reduction, and targeting strategic markets like Austria, especially around key dates in 2026 such as Easter and Pfingsten. Industry leaders also focus on innovation and sustainability as operational priorities.
Italian Version