Growth of tourist bookings from the USA: Brescia in the spotlight

In the first six months of 2025, tourism from the USA and Canada generated an economic impact of 3 million dollars in the Brescia area, according to data presented during the fifth edition of the “Meet Brescia Excellence” project, promoted by Visit Brescia. The campaign recorded significant growth in bookings, with a 29% increase compared to the previous year, accompanied by a 51% rise in online searches and a 13.4% increase in the average daily rate. More than a third of the bookings were made over three months in advance, highlighting the growing interest in the province. From October 4 to 7, 2025, a group of 19 American delegates will participate in a cultural and gastronomic tour of the area, including the city of Brescia and Lake Garda. This event aims to strengthen business partnerships between American and Brescia-based tour operators. Eugenio Massetti, president of Visit Brescia, emphasized that this positive trend is the result of targeted strategies and effective promotions in the North American markets, contributing to making the United States and Canada strategic markets for Brescia’s tourism. Italian Version