Operators at the **Museo Alto Garda** will host a guided tour on **Sunday, 19 July** of the exhibition **“Visitate il Garda. Grafica e promozione dalla Belle Époque al turismo moderno”**. The route uses keywords such as **posters, postcards, the Belle Époque,** and **Istituto Luce** to explain how visual promotion came before mass tourism and reshaped the area’s image throughout the 20th century.
The exhibition includes **more than 100 works**, featuring **typographies, posters, postcards,** and **film footage**. It highlights the **Belle Époque aesthetic**, the **modernisation linked to the Strada Gardesana in the 1930s**, and the influence of **Futurism**. The tour is **included in the ticket price**, and **no booking is required**.
Italian Version
