Lake Garda has become the star of the new global campaign for Chanel’s Collection N°5 jewelry, released last week. The stunning landscapes of the upper Brescia area of Lake Garda were chosen by the renowned Parisian brand to highlight its precious pieces, creating a harmonious blend between the lake’s waters and the enchanting mountain views of the region. The Collection N°5, which celebrates the iconic fragrance and has evolved into an aesthetic universe within the Maison Chanel, features creations in white gold and diamonds that pay homage to the world’s most famous number.
Andrea Maggioni, Vice President of Visit Brescia, commented on the significance of this event for the promotion of Garda tourism, emphasizing how the images from the campaign will represent a significant opportunity for the area. “Thanks to the fashion house for choosing our lake, a concentration of beauty and ‘dolce vita’,” stated Maggioni, highlighting how Lake Garda can now be associated with one of the most recognizable fragrances in the world. This international visibility will help solidify the lake’s image as a global icon of beauty, nature, and culture.
