Lefay and Marriott Launch Global Wellness Partnership to Expand Luxury Retreats

Marriott International has announced a joint venture with the Leali family to integrate the Lefay brand into its portfolio, focusing on luxury wellness offerings through the Marriott Bonvoy program. Lefay will become the group’s first dedicated wellness brand, with plans for global expansion managed via long-term management agreements.

The Italian resorts, including properties on lakefront and in the Dolomites, along with upcoming projects in Tuscany, Southern Italy, and Swiss Alps, will be operated by the joint venture, while ownership of the properties remains with the Leali family. Marriott CEO Anthony Capuano and Lefay CEO Alcide Leali confirmed the strategic partnership, which has been praised for its potential regional impact.
Italian Version