Lombardy at Expo Osaka: Promotion of Cultural Tourism

The Lombardy Region has officially debuted at Expo Osaka 2025, with its participation launched on October 5 and scheduled to run until the 13th. Within the Italy Pavilion, Lombardy presents an experiential space that aligns with the theme of the World Expo, “Designing the Future Society for Our Lives,” promoting the concept “Art Regenerates Life.” The inauguration was presided over by the Councilor for Tourism, Barbara Mazzali, alongside other institutional figures, marking the start of a week dedicated to cultural tourism and Lombardy’s excellence. Among the highlights of the event are the presentation of the “Lombardia Style” brand and a live performance by maestro Fabrizio Von Arx featuring a Stradivarius violin. The region aims to enhance its international appeal through initiatives that spotlight not only art but also fashion, design, and cosmetics—vital sectors for the local economy. Institutional meetings have opened the door to potential partnerships between Lombard and Japanese cities, emphasizing the importance of cultural and economic relations in a global context. Italian Version