The MAG Museo Alto Garda in Riva del Garda is hosting two exhibitions on the area’s urban memory and tourism imagery: **“Baricentri. Identità urbane dei quartieri 2 Giugno e Degasperi”** and **“Visitate il Garda. Grafica e promozione dalla Belle Époque al turismo moderno.”** The shows explore two different angles, from everyday life in the neighborhoods to how the lake has been portrayed through posters, postcards, and brochures.
**“Baricentri”** focuses on the **2 Giugno and Degasperi** districts, collecting photographs of daily city spaces—from architecture and doorways to shared areas and personal memories—while highlighting multiple viewpoints, changes, and contradictions. **“Visitate il Garda”** traces the evolution of the lake’s visual promotion from the **Belle Époque** to modern tourism, following how landscapes and Mediterranean and alpine atmospheres were used to attract visitors and shape perceptions of the territory. The second exhibition runs until **11 October 2026** as part of the MAG’s broader program on the region’s cultural and social history.
Italian Version
