Majority of Brescia’s SMEs Score Below 60 in AI Readiness, Digital Mood Reports

A recent Digital Mood audit evaluated the AI visibility of 500 SMEs in Brescia, with revenues between €1 million and €5 million. The assessment, conducted between December 2025 and January 2026, assigned each company an AI Score (0-100) based on responses from Google Gemini and two independent platforms. Results showed that 73% of businesses scored below 60, with 42% in the critical range (0-39), indicating low AI visibility, while only 6% achieved a good/excellent score (80-100).

The audit analyzed three key parameters: AI presence, information consistency, and share of voice relative to competitors, across sectors including manufacturing, services, trade, artisanry, food, and hospitality. The methodology involved comparing Gemini responses with monitoring platform data and assessing the alignment between company disclosures and AI-reported information. Many entrepreneurs were unaware of how AI represents their business, according to Christian Forgione of Digital Mood.
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