Malcesine has recently been recognized as the most searched Italian village online in Germany in 2023, with over 436,000 recorded searches. This data comes from the study “Italian Villages Online (2024 Edition)” conducted by Telepass, which analyzes search trends related to small historic towns in Italy from January 2020 to December 2023. The growing popularity of Malcesine reflects a general interest in Italian destinations, with a significant increase in tourism towards these enchanting locations.
The report also highlights the predominance of villages in Southern Italy in online searches, with Tropea topping the list and a strong attraction to regions like Puglia and Calabria. The searches show a clear seasonal trend, with summer peaks for certain locations and a growing focus on emerging villages like Ronciglione. The international interest in Malcesine is fueled by its natural and historical beauty, attracting tourists primarily from Germany and Northern Europe.
