Digital marketing is undoubtedly a constantly evolving field, and more than in other areas, for the companies operating within it, innovation and continuous updates are essential to remain competitive.
In this particular context, the Global Summit on Marketing and Digital represents one of the most significant events for professionals in the sector.
The 2025 edition took place on February 26 and 27 in the enchanting location of Lazise on Lake Garda, and as expected, this year’s national B2B event dedicated to marketing and digital communication brought together a large number of companies, experts, and industry operators who discussed the most effective strategies and new trends.
Among the participating companies was NetStrategy, a digital marketing firm with over 10 years of experience, which took part in the event as an exhibitor and also delivered a speech titled “SEO Yesterday, Today, and Tomorrow: An Opportunity for Those Who Start Early.”
SEO Yesterday, Today, and Tomorrow: An Opportunity for Those Who Start Early: NetStrategy’s Speech
The NetStrategy speech primarily focused on the evolution of SEO (Search Engine Optimization) and highlighted how search engine positioning strategies have changed significantly over time, as well as what the main trends for the future will be.
During the presentation, NetStrategy illustrated with concrete examples and success stories how the approach to SEO must inevitably adapt to changes in search engine algorithms (primarily Google, but not exclusively), as well as to shifts in user habits.
In the past, for example, SEO was mainly based on keywords and to a lesser extent on backlinks, whereas today it is essential to consider various other factors such as content quality, user experience, and the growing importance of artificial intelligence.
As the ancients used to say, “Tempora mutantur, et nos mutamur in illis,” meaning “the times change, and we change with them.”
In essence, investing today in innovative SEO strategies can provide a competitive advantage in the long run. As Stefano Robbi, CEO of NetStrategy, explained in a recent interview, digital marketing can offer substantial support to businesses in a context characterized by change and uncertainty.
NetStrategy’s Approach
NetStrategy stands out for its results-oriented approach and offers a wide range of services that encompass SEO, SEM (Search Engine Marketing), advertising, social media marketing, web development, and web analytics.
The agency’s primary goal is to provide “tailored” strategies for each client, maximizing return on investment. After all, every company is unique and thus requires a specific and not a generic approach.
The various success stories speak for themselves; among many, we can recall a 267% increase in organic visits for the newspaper “L’Arena” following advanced SEO optimization, a 615% increase in revenue over 12 months for the e-commerce “Cicalia” thanks to an integrated digital marketing strategy; notably, the e-commerce “Juice” achieved extraordinary results by integrating SEO techniques, UX/UI design, and conversion funnel optimization: +100% conversion rate, +379% overall visits, +860% transactions.
These figures confirm the effectiveness of NetStrategy’s approach, which is based on in-depth market analysis and the ability to adapt quickly to changes in the digital landscape.
Italian Version
