Nightlife Innovation: Archshowp Students Showcase Creativity at Sesto Senso

Designing fun. Creativity in entertainment. These are the themes of tonight’s event at the Sesto Senso Club in Desenzano, featuring students from a course called Archshowp, promoted by some Municipalities along the Adriatic Riviera to create new professional figures in the management of nightlife venues, the “cathedrals” of entertainment, as described by a scholar of the phenomenon.

Professionals, in other words, capable of crossing various fields of knowledge and applying interdisciplinary skills, such as the economics of tourism, arts, and entertainment. Clubs constantly update their look to attract more customers; water parks grow year after year, making new professional roles increasingly essential.

The seminar and the trained professionals

The seminar, which concluded recently, produced these professionals whose projects were also exhibited in a showcase at the end of the course. Among the speakers at the seminar were Simona Cochi, an expert in public relations and multimedia communication; Renato Giacchetto, vice president of Silb (the union of night club managers); and Caterina Musciarelli, a freelance journalist for fashion and entertainment magazines and a former director of a Garda lake nightclub, which is hosting the event tonight.

This event will transform into a showcase of the work and displays prepared by the Archshowp students.