Recently, Verona made its debut in New York, bringing the Arena Opera Festival to the screens of Times Square. For a week, approximately 137,000 visitors per day had the opportunity to admire a promotional video that celebrates the beauty of the world’s largest outdoor opera and the enchanting sights of the city of Verona. This event is part of a promotional tour in the United States organized by the Arena Foundation, which has included stops in Miami and Boston. Superintendent Cecilia Gasdia and Deputy Artistic Director Stefano Trespidi presented the project alongside international singers, emphasizing the importance of culture as a tool for promoting the local economy.
The main goal of the tour was to attract an international audience and increase the number of American spectators for the Arena, with over 11,000 tickets sold for the summer of 2024. Through exclusive events aimed at travel operators and opera enthusiasts, the Foundation aims to strengthen the Arena’s brand as a symbol of Made in Italy. The campaign will conclude two months before the festival’s inauguration, scheduled for June 13, featuring a new production of “Nabucco.”
