The Christmas holidays are approaching, and hotels around the Lake Garda are experiencing encouraging booking trends, as confirmed by Beppe Caccamo, president of Asso Hotel. The establishments preparing to open for the festive season are offering attractive amenities such as wellness services and indoor pools, drawing visitors in search of relaxation. The week between Christmas and New Year’s, along with the period leading up to Epiphany, is particularly anticipated, with an increase in tourists coming from neighboring regions and loyal guests from Northern Europe.
Barbara Quaresmini, president of Confesercenti Lombardia Orientale, emphasizes the commitment of local administrations to organize Christmas events such as markets and fireworks displays that create enchanting atmospheres. While summer tourism is well-established, winter tourism represents a new opportunity for development. A recent study by the Università del Sacro Cuore in Brescia revealed that 77% of summer tourists would be willing to return to the lake during the winter season, highlighting the need for ongoing promotion to attract new visitors.
