Lake Garda: an elite brand is born to be promoted abroad as a “unique destination”. Yesterday, in Malcesine, overlooking the lake, the global tourism promotion project was presented, uniting the bordering municipalities and the Regions of Veneto, Lombardy, and Trentino. Supported by the Fund for Bordering Municipalities, the initiative aims to portray Lake Garda as a major international destination, transcending administrative boundaries to attract sustainable and high-quality tourism year-round. The three-year project involves an investment of 900,000 euros, with 600,000 coming from the fund itself, and is managed by Trentino Marketing.
Key institutional figures attended the presentation, including Dario Bond and the Tourism Councillors from the three involved regions. The goal is to enhance the entire Garda area through a shared narrative that encompasses wellness, outdoor activities, culture, and gastronomy. With over 240,000 accommodation options and millions of annual arrivals, Lake Garda continues to affirm its status as one of Europe’s strongest destinations, aiming to better manage tourist flows to counteract overcrowding in the most popular locations during peak seasons.
