Lugana Wine Promotion: Billboards, Events, and International Fairs

Promotional initiatives are upcoming to enhance the image of Lugana wine. The new board of directors, presided over by Paolo Fabiani, has decided to launch a campaign to strengthen the reputation of the renowned Garasan straw-colored wine.

Installation of large billboards and advertising promotion

The first action involves installing large billboards featuring the Consorzio Tutela del Lugana Doc trademark in strategic locations along the Garda Riviera and the production area: specifically, Peschiera, Sirmione, and Desenzano.

Publications and cultural events

Next, a volume edited by Angelo Peretti and Piergiuseppe Pasini, journalists from Garda and renowned experts and critics in enogastronomy, will be published by Morganti.

Additionally, the consorzio board is studying a series of culinary events in collaboration with the most famous chefs and restaurateurs from the provinces of Brescia and Verona. This latter initiative is expected to take place next winter.

Participation in international trade fairs

Finally, the consorzio of Lugana will participate in the major international wine fairs and exhibitions.