Italy’s Lakes Trade Boost: Enit Workshop Targets International Tour Operators
Desenzano. Italy’s lakes are now traded on the stock exchange. Tomorrow and Saturday at Villa Tassinara of Desenzano, around forty foreign tour operators, selected and curated by Enit, from nine countries, will have the opportunity to meet with representatives of the Italian lake tourism offers with the aim of defining joint pathways for the enhancement and commercialization of the “lake product.” The format chosen for this event, now in its fifth edition, is a workshop reserved for industry professionals, serving as a bargaining space between demand operators and supply operators.
A comprehensive challenge to support and enhance the resources of Italy’s lakes, which host over 18 million tourists annually, with a turnover of approximately 5,000 billion euros. The stock exchange aims primarily to promote knowledge, especially abroad, of their tourist potential and environmental characteristics.
Specifically, with the goal of highlighting the many opportunities offered by vacations on the lakes: sports, health-related, cultural and artistic, naturalistic, and enogastronomic. The event aims to be an occasion for growth, including tourist potential in the cities surrounding the lakes and in the hinterlands, which can complement a holiday centered around the lake as the primary hub and destination.
Goals and Main Participants
Essentially, it’s about strengthening the leadership position held at an international level by Italy’s lakes and consolidating their market image through a targeted project focused on tour operators from Austria, Switzerland, Germany, Denmark, Belgium, the Netherlands, the United Kingdom, France, and Sweden, as well as industry associations, promotion consortia, and operators of accommodation, sports, and service facilities.
The workshop, organized by Pro-Brixia, a special company of Camera di Commercio di Brescia, is complemented by a two-day educational tour (Saturday and Sunday) on Lake Garda and Lake Iseo, in which all the foreign operators invited to the Stock Exchange will participate.
