The sixth edition of the Lake Garda Hospitality Summit 2026 will take place on October 22 at the Parc Hotel in Peschiera del Garda. Dedicated to entrepreneurs, managers, and hospitality professionals, this year’s event focuses on Tourism 5.0—a vision that integrates data analysis, technological innovation, and human factors to navigate a rapidly evolving market. The summit is organized by Maurizio Galli, founder of Formazione Alberghiera, in collaboration with Educazione Turismo and BCC Valpolicella Benaco.
Event Program and Thematic Areas
The summit will feature five thematic rooms, including the Main Room, exploring eight key areas. The Main Room will highlight the people driving change, with sessions on leadership, team management, communication, and personal growth. Additionally, the event will tackle critical industry topics such as digitalization, short-term rentals, event organization, Food & Beverage, wellness, sustainability, and hotel management.
Running from 9:00 AM to 4:00 PM, the day will host over ten speakers and guests. The opening session at 9:30 AM will discuss the vision, trends, and scenarios of hospitality both on Lake Garda and nationally, followed by specialized afternoon sessions and a concluding networking aperitif.
A Data-Driven Strategy for Competitiveness
Moving beyond simply identifying trends, the summit aims to provide actionable tools, strategies, and opportunities. From data-driven management to digital technologies and sustainability, the goal is to equip operators with the insights needed to handle industry transformations. Lake Garda, a complex destination blending accommodations, dining, and new hospitality models, serves as a prime observatory for these shifts.
