Acqua e Sapone Opens with Crowd Despite Riva del Garda Location Confusion

Whether they are marketing masters, no one can doubt after the genuine crowd they managed to mobilize for the opening of the store on via Disciplini.

Therefore, it is acceptable, if perfection is not of this world, that Acqua e Sapone is not exactly proficient in geography. In fact, according to the flyer for the special Valentine’s Day offers, Riva del Garda is listed as being in the province of Verona.

Moreover, in the same leaflet, which was only about ten days old and announcing the opening, a rich list of special offers was featured, and it promised the first thousand customers the elegant watch that is so appreciated by Rivani; in that leaflet, the city was correctly placed in the province of Trento.

Geographical placement mistake

Since everyone in Milan is convinced that Riva is in the province of Brescia, it might also be some kind of geographical irony.