Bennet and the GDO: 60 Years of Innovation in Legnano
Bennet, one of the leading players in the Large-Scale Retail sector, is celebrating its 60th anniversary with an event that marks a significant milestone in the history of Italian retail. Founded in 1965 in Legnano by the Ratti family, Bennet revolutionized the shopping experience by integrating food and non-food items in a single space. This innovative approach anticipated the needs of an evolving customer base and helped shape the entire distribution sector, addressing the challenges posed by social and economic transformations.
To celebrate this achievement, Bennet has launched a prize contest active from September 11 to October 5, 2025, aimed at engaging both long-time customers and new shoppers. The prizes include 12,000 gift cards, Motorola smartphones, and Toyota cars, culminating in a grand final drawing. An infographic created by the company highlights six decades of changes in the Italian shopping landscape, showcasing how the evolution from traditional shops to digitized models has influenced the purchasing habits of Italians, who are increasingly focused on sustainability and personalized shopping experiences.
