Consorzio Lugana DOC Promotes at ProWein and International Fairs

Even the Consorzio Tutela Lugana DOC will be present at the upcoming ProWein in Düsseldorf, which will take place from the 21st to the 23rd of next month. An international fair for wines and spirits considered among the most interesting and important in the world, and certainly Germany’s leading event in the wine sector, featuring a professional environment for industry professionals.

Participation and Promotional Strategy

For the Consorzio Lugana DOC, this is one of the main abroad events shaping the promotional strategy prepared for 1999. Francesco Ghiraldi, the President of the Consortium, has prioritized Lugana DOC’s presence at the world’s leading trade fairs, confirming its participation not only at the German ProWein but also at the Foire Internationale de Bordeaux and later at the Chinese event at the end of the year, China-Wein.

Naturally, Lugana, via the Consortium and the producers themselves, will not miss the opportunity to connect with the public at major national industry exhibitions, starting with the upcoming Vinitaly, scheduled for April 9-12 in Verona.

Features of the Fair and International Interest

In Düsseldorf, out of approximately 1,500 exhibitors, 50% will be international, coming from all over the world, showcasing their products ranging from classic wines to trendy varieties, including high-end, well-established, and more exotic options.

In short, an international show of undeniable interest, capable of highlighting a comprehensive range of global wine production.

Validity and Effectiveness of the Events

A convincing indication of this fair’s validity — according to the same German organizers — is the high attendance of qualified visitors, which at ProWein in 1998 was 11,000, including 1,300 from abroad.