The renowned fragrance Chanel N°5 has chosen the Lake Garda as the backdrop for its new advertising campaign, an event of international significance that indelibly links the perfume icon to one of Italy’s natural treasures. This strategic decision represents an exceptional opportunity for Lake Garda’s tourism promotion, projecting the beauty of Lake Garda onto a global stage and reinforcing its image as a prestigious destination.
https://www.instagram.com/reel/DJZLgLzsOH6/?igsh=ZzdqdXMyNXZwcnRi
A Global Icon Meets Lakeside Beauty
The choice of Lake Garda for the Chanel N°5 advertisement highlights the recognition of its intrinsic qualities: a blend of stunning landscapes, unspoiled nature, and the atmosphere of the Italian “dolce vita.” The images filmed along the shores of the lake are set for global distribution, projecting Garda onto an international stage and associating it with a world-famous product. This positioning amplifies the lake’s visibility, already renowned for its beauty and history, transforming it into an increasingly recognizable destination on a global scale.
The Symbol of Chanel N°5
The story of Chanel N°5 is marked by moments that have solidified its status as an icon. The number 5, chosen by Coco Chanel from the suggestions of the “nose” Ernest Beaux, has become the very symbol of the fragrance. Its artistic relevance was recognized in 1959 with an exhibition at the Museum of Modern Art in New York, further solidified by the famous 9 silkscreens by Andy Warhol, which elevated it to a pop culture icon. Its fame was further enhanced by the famous statement from Marilyn Monroe, who claimed it was her only “garment” for the night. With over 80 million bottles sold, Chanel N°5 represents an unparalleled cultural and commercial phenomenon.
Territorial Impact and Recognition
According to Andrea Maggioni, Vice President of Visit Brescia, Chanel’s decision to shoot the advertisement at Lake Garda is a strong signal of the area’s attractive potential. The filming of the advertisement will help convey the image of Garda to every corner of the world, associating its identity as a “slice of the Mediterranean nestled in the Alps” with an icon of style and sophistication. This event strengthens the positioning of Lake Garda as a destination of excellence, celebrated for its nature, history, art, and ability to embody a desirable lifestyle.
Italian Version
