Debora Massari, the new Councillor for Tourism, Territorial Marketing, and Fashion of the Lombardy Region, was officially introduced at Palazzo Lombardia on Monday, October 27, 2025. During the press conference, President Attilio Fontana emphasized the importance of her role in promoting tourism and enhancing the territorial marketing of the region, highlighting how these areas are crucial for establishing Lombardy on both national and international stages. Massari, an entrepreneur with a strong background in innovative startups and marketing, expressed her determination to work in constant dialogue with citizens to develop projects that meet the needs of the territory. In her speech, Massari conveyed her honor and enthusiasm for joining the regional council, promising an active and respectful commitment to the people of Lombardy. Her appointment marks a significant step in the regional development strategy, focusing on a synergy between tourism and fashion to attract visitors and investments. Italian Version
New Tourism Assessor in Lombardy: Massari and the Challenges of Territorial Marketing
