A controversial incident has shaken the tourism scene in Sirmione, where a couple paid 20 euros for two ice cream cones at a central establishment, sparking a heated debate among business owners and visitors. A video of the event, shared on social media, highlighted the lack of an displayed price list, eliciting mixed reactions. Some luxury venue operators defended their high pricing, arguing that Sirmione is a premium destination that justifies higher costs due to its beauty and cultural offerings. However, owners of more accessible bars and shops fear that this incident could tarnish the town’s image, making tourism seem exclusive and unattainable.
The local police have confirmed the implementation of checks on commercial establishments to ensure price transparency. Marco Merlo, president of the Sirmione Hoteliers and Restaurateurs Consortium, expressed concerns about the absence of displayed prices but emphasized the importance of asking for information before making a purchase. While municipal authorities have refrained from official comments, opposition councilor Roberto Campagnola warned that viral incidents can negatively influence public perception of the area. In this complex context, the issue of sustainable tourism remains central to the debate on how to attract visitors without compromising accessibility for all.
