Until Sunday, March 9, Lonato is hosting a sustainable shopping event that promises to engage visitors in a true treasure hunt for mystery packages. At the Il Leone shopping center, the pop-up store of King Colis offers 10 tons of “lost packages,” recovered from e-commerce and sold at attractive prices, turning the shopping experience into an exciting game. Following the success of previous stops in Rome, Bologna, and Milan, which attracted over 12,000 visitors, the initiative aims to replicate this positive trend in its new Lombardy location.
The sales method is straightforward: customers have ten minutes to choose their packages without being able to open them before purchase. Each package is sold by weight, with standard and premium options available. The initiative not only offers a variety of products, such as high-tech items and branded clothing, but also contributes to waste reduction by promoting the circular economy. King Colis is thus committed to the mission of minimizing waste from undelivered packages, making shopping both a fun and responsible experience.
