On March 30th, the International Zero Waste Day is celebrated, an initiative by the UN that this year focuses for the first time on sustainable fashion and the textile industry, highlighting the environmental and social impacts of these sectors. With the growing global waste crisis, which anticipates a significant increase in urban solid waste production in the coming decades, it is crucial to adopt more sustainable practices. The textile sector, responsible for 92 million tons of waste annually and considerable microplastic pollution, urgently requires a shift towards circular economic models.
In Italy, the association Zero Waste Italy is leading a series of events and initiatives to raise awareness among citizens and institutions about the importance of waste reduction in the fashion context. Through public meetings, environmental cleanup activities, and webinars, various cities are actively participating in the campaign. Rossano Ercolini, president of the association, emphasizes the importance of rethinking our relationship with clothing to promote quality and sustainability. The Day thus represents an opportunity to reflect on how each individual can contribute to a more sustainable future through mindful choices in fashion.
