Ryanair Announces Gabriele d’Annunzio as New European Base in Italy

Today should be a significant day for Gabriele d’Annunzio Airport, because Ryanair (the Irish airline famous for its cheap flights to London, booked directly via the Internet) will officially announce that the Brescia airport is becoming its fourth European operational base (after London, Dublin, and Glasgow) and the only one in Italy. Good news for the facility, already a hub for a large passenger catchment area for London, which will see a substantial increase in passenger traffic, currently around 200,000 annual arrivals.

Ryanair’s Performance and Prospects in Italy

Ryanair has been operating in Italy for just under three years, and its growth trend has been incredible, thanks to its successful strategy of low costs and direct booking, including car rentals, hotels, and the purchase of insurance policies.

In truth, the Montichiari option seemed to have faded away, but the Irish — who certainly excel at astute management that is ready to seize any market opportunity — reconsidered, believing that d’Annunzio airport has significant potential for development, both in terms of airport operations and commercial activity growth.

By becoming a operational base, Montichiari would automatically connect with other European transit airports such as Paris, Frankfurt, Salzburg, and Brussels, to the extent that some estimate the transit of one million passengers in the upcoming year as a realistic figure.