Vinitaly 2026 in Verona Unveils Xcellent Spirits New Spirits Pavilion

Vinitaly 2026 will introduce Xcellent Spirits, a new pavilion dedicated to spirits and related beverages, marking a strategic expansion of the event scheduled for April 12-15 in Verona. Developed in collaboration with Gang of Spirits, the pavilion will feature a 1,000-square-meter outdoor structure designed to connect producers, buyers, and industry professionals across the spirits supply chain.

The pavilion will be divided into two main areas: Spirits, showcasing distilled spirits, liqueurs, and aromatized wines, and Drinks & Mix, focusing on soft drinks, hard seltzers, and ready-to-drink products. Additional features include extended hours for networking events, a rotating Temple Bar with live mixology sessions, and daily masterclasses led by industry experts. Italy’s spirits exports reached €1.75 billion in 2024, with growth driven by liquors, though a slight decline is forecast for 2025.
Italian Version