The Summer School dedicated to luxury tourism will take place from June 15 to June 19, 2025, at various locations, including the prestigious Golf Bogliaco, the Acquaviva Hotel, and the Terme di Sirmione. This initiative, promoted by the Catholic University of the Sacred Heart through its OTG Research Center, aims to train industry professionals on crucial topics such as branding, communication, and sustainability within the context of the tourism economy. Registrations are open until April 29, 2025, with a participation fee of 600 euros that also includes accommodation.
Professor Giovanni Gregorini emphasized the growing importance of luxury hospitality, highlighting a 9.2% increase in 2024 compared to the previous year. The Summer School thus represents an opportunity to delve into emerging dynamics in tourism and to develop the specialized skills required in the sector. With the active participation of organizations such as Navigazione Lago di Garda and the Garda Community, the event promises to enhance the local tourism offering and attract new flows of visitors interested in exclusive experiences by the lake.
