The shareholders’ meeting of Garda Unico Scrl, held in Riva del Garda, resulted in the appointment of Stefania Lorenzoni as the new president for the 2024-2027 term. Alongside her, the new Board of Directors includes Silvio Rigatti (Garda Dolomiti SpA) and Paolo Artelio (Fondazione Verona & Garda Destination). The meeting also saw the approval of the 2024 budget and the presentation of a new strategic plan aimed at revitalizing tourism in the Lake Garda area, which attracts over 26 million visitors each year due to its natural beauty and diverse tourism offerings.
The plan includes significant investments in digital marketing and participation in international trade fairs to promote the region. Lorenzoni emphasized the importance of destagionalization and the enhancement of local excellence as key strategies for attracting sustainable and lasting tourism. The assembly also expressed gratitude to Paolo Artelio for his contributions to strengthening the Garda brand image through shared initiatives.
